As some of you may know, QT is starting up our email newsletter again. (You can subscribe on QT's home page, here.)
Of course, we don't want the newsletter to end up in people's spam and junk folders, so certain steps were taken to prevent that. While doing so, it occurred to me that this anti-spam information could also be helpful to writers sending out e-queries.
As a writer, there are two different situations you'll need to prepare for: When sending queries, you don't want them to end up in the agent's spam folders. And, when receiving replies from agents, you don't want those to disappear into your spam folder. We'll look at both of these situations separately.
When sending queries, you are at the mercy of the agent's spam filter on the receiving end. Even though you don't know how strict their spam settings are, you can still take some precautions to help your chances of staying out of their spam folders.
- Don't use any commonly spammed words. Hopefully, your query letter does not depend on words like "Viagra," "replica watches," or any of the other typical spam words. Unless you're writing a really weird book, you'll probably avoid this one without even trying. For a complete list of other words to avoid, just browse through your own spam. Unfortunately, you'll find plenty of examples there.
- Don't use over-sized or color fonts. It's not only a spam giveaway, but it's also very unprofessional in a query letter.
- Put the word "query" in the email's subject line. Many agents have a special filter set up to accept these emails. Check the agent's query guidelines, often they will specify exactly what should be in the subject line. If they don't specify anything specific, putting "Query for" and then the title of your book is a good bet.
- Limit the number of links you place in the email. This should also be an easy one to avoid since you shouldn't be sending a lot of links in queries anyway. A single link in your signature line pointing to your website, if applicable, should be the only link you need.
- Do not attach files unless the agent has specifically requested it.
- Don't send to an email address alone. In other words, include the agent's name and email address in the "To" field. This can be done by entering something like "Agent Name"
By some strange coincidence, these spam-safe rules are very similar to the rules for sending good e-queries, so you should already be following them. If you absolutely have to break one of these rules, don't worry too much. It is unlikely that any of them singly will put your email in jeopardy of becoming spam, but you should avoid combining multiple offenses in the same email. There's no point taking chances with your query letters.
On the other side of the spam are the replies you receive from agents. You certainly don't want them going to your spam folder.
If your email system offers "white listing," then add the agent's email address to your white list. A white list is a list of all email addresses that you trust and are willing to accept messages from. And, just so you know, there is also a thing called a black list. This is where you put the email addresses of people you never want to receive messages from. The terms go back to the old western movies, where the good guys always wore white hats, and the bad guys wore black.
Not all email programs offer white/black lists. If yours does not, then the next best thing is to add the agent's name and email to your address book. Many email programs will use your address book as a sort of white list, with the reasoning being, if they are in your address book, then you must know them and want to receive messages from them.
When it comes to fighting spam, nothing is for certain, but these guidelines should help. Good luck, and happy querying.-Patrick McDonald
